Google has unveiled a new “AI Mode” for its search engine, integrating advanced chatbot capabilities to offer users an experience similar to conversing with an expert. Launched in the US, this feature allows for more complex and nuanced queries, reflecting Google’s strategy to stay ahead of competitors like ChatGPT.

The announcement, made at the company’s developer conference, also included plans for AI-powered augmented reality glasses which is developed with Warby Parker and Gentle Monster; and a forthcoming subscription-based AI tool. These moves mark a significant evolution in Google’s AI platform, as highlighted by CEO Sundar Pichai, who described the integration of the Gemini chatbot as a major milestone. Industry analysts suggest this shift could streamline user experience by reducing the need to browse multiple web pages. However, Google’s AI journey has faced challenges, such as criticism over bizarre responses from its AI Overviews feature.

Despite these issues, AI Overviews now generate 1.5 billion uses monthly in over 200 countries, driving notable growth in key markets like the US and India. The company’s latest innovations come as it navigates legal scrutiny over its dominance in search, underscoring the critical importance of these AI-driven changes to its core business.

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